Naming Your Design Business: Names That Bring You More Design Clients

Naming your design business can be tough. After all, once you decide on a name you should probably stick with it. Your business name will affect how potential clients perceive you, how well past clients will remember, and what kind of clients you get.

So how can you find a design business name that will bring you more clients? Below, you’ll find a few tips to creating a killer business name.

Consider your clients’ previous schemas

In Made to Stick by the Heath brothers they talk about the importance of considering peoples’ previous schemas when trying to come up with something memorable (like a business name).

Schemas are perceptions, attitudes, biases, or feelings about a certain word or thought.

Most people (including your potential design clients) already have schemas about certain words and phrases, and you can either use this fact to your advantage or you can kill your chances of being hired.

Take the following design business name for example:

Juvenile Design Company

What did you think of when you read the business name above? Perhaps you picture immature or underdeveloped designs – something you certainly don’t want for your business.

Maybe you pictured juvenile crime – more negative connotations.

But what was this design business trying to convey when naming their company? All they wanted people to know is that their group of designers is young, original, and willing to take risks – admirable qualities in a design agency.

Consider the schemas your potential clients may already have and avoid the negative ones while using the positive ones to your advantage.


Make your objectives clear

While this tip can be achieved with a solid tag line for your design business, it may be useful to include your objectives in your design business’ name.

Take for example the following business name:

Axle 73

While it may be original and have some sort of creative edge to it, it’s hard for potential clients to know what the business is about. Perhaps the following change would bring this business more clients:

Axle 73: Hand-crafted quality web sites

Now, there’s no doubt in your mind what this company specializes is. They make quality web sites from scratch. If your clients is scouring the internet for web designers, they’re more likely to take a look at you now.

Make your name memorable and easy to spell

Lastly, you need to make your design business name memorable and easy to spell. Why? Because a good majority of your clients should be referrals from previous clients.

If your past clients can’t remember or spell your design business’ name, how are they going to recommend you to their colleagues and friends?

The perfect design business name

So what’s the perfect design business name? One that takes advantage of your potential clients’ schemas, one that describes what kind of work you do, and one that’s easy to remember and even spell.

What’s your design business’ name? Share your insights and thoughts by leaving a comment on this post.


10 comments on “Naming Your Design Business: Names That Bring You More Design Clients”

  1. Christie Hall Reply

    My business name, after exploring many MANY options, is Midnight Design & Communication. I have a home office, and two kids, so I tend to work at night (hence the midnight included in the name).

  2. Eric Reply

    My business’s name is simple and simply because each of us have vivid and happy thoughts about rainbows, whether as a kid or adult.

    By using the very common phenomena name as my company’s name, it has proven to be easy to remember, pronounce and one can imagine that colors play a very vital role in the company..

  3. ale Reply

    Useful post. thanks!
    I think that a name ignored by Google is a potential business name

  4. TSTRDRD™ Reply

    While I used my initials for many years as my company name, I am slowly making the move to ‘ToasterDroid Creative”, which is based on my Twitter handle I chose long, long ago. We’ll see how it goes!

  5. Alister Reply

    I am thinking of naming my new portfolio site “My Veloria” which is a song by the Pixies – I know it’s possibly a little obscure but on the other hand so is “Virgin” and “Burberry” for example – the’re doing OK! I think it comes down to marketing/branding and networking. I used to call my portfolio “Alister Haskell Design” – *yawns* how boring and uninspired! Also, my lecturers at college recommended to avoid just using your name. Thoughts?

  6. Janet Reply

    I’m just starting my business, blue dog designs, named after my daughters silly dog that always wants to sit in my lap and “help” me work

  7. Lawrence Reply

    You forgot one important thing….

    Make sure you can get a decent domain name. Its ok for some company in a different country / industry using a very similar name to you but if you can’t get a decent domain name you might as well forget about it and go for something else. aint gonna do you any favours

  8. Pingback: 5 Posts To Help You Name Your Freelance Business -

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