Your logo is your brand made visual.
Everything that your company is, what it stands for, and to whom it caters to, reflects on each line or color, each element and word in your logo.
But when is it time to get back to the drawing board and consider redesigning your logo?
Our designer friends at Clear Designs created this nifty infographic on everything you need to know about logo redesigns. Check it out below:
Some other stuff:
- Small resolutionsAside from the reasons mentioned above, you should take into consideration how your current logo looks like online, especially in smaller resolutions like mobile devices. Facebook’s product designer Christophe Tauzietjust shared Facebook’s sleeker redesigned logo.
- The most noticeable change is the shift from a double-story “a” to a single-story “a”. The curves also became rounder and sleeker. These changes would make the logo easier to view on mobile. Your thoughts?
- Spin-offs The infographic mentioned spin-offs aside from company mergers as a consideration for logo redesign. Foursquare and its companion app Swarm comes to mind. In 2014, Foursquare split its app into two to simplify its focus.
- Their reasons? “Sometimes, you go to a place because you want something they offer (like a dish you’re craving), and sometimes it’s because you want to meet up with someone (like a friend who’s out in the neighborhood).“
- It’s a logical move from a business perspective, but not at the cost of alienating your core users.
- PR DisasterOne might also consider rebranding after a major PR disaster. Malaysia Airlines, the company of the MH370 flight disaster, is currently planning on a wholesale name change to address the damage done by that fateful flight.
- Is it worth it?Redesigning and rebranding is a very costly business. If it ain’t broke, don’t fix it. I can’t stress this enough so it’s worth a repeat. Trends come and go, but your logo must be timeless.Visit Creative Designs’ website here.
Have more takeaways from the infographic? Comment below!