by Hoogie Espinosa . October 17th, 2014
It makes sense though. Large vocabularies means you know more. More importantly, you know something someone else doesn’t. So showing off that you know these words should make you look smart. But does it really?
The first experiment was done by giving students different essays to grade. Each student was given one essay, and all the essays basically said the same thing. They were just written differently. Some used the longest words possible. Some used the shortest words possible, Then there was the one left alone.
And the rest of the tests had similar results: big complex words makes you look dumb and mean. Five extremely similar tests using different sets of people, all with the same results.
When someone talks in a language you know, but in a way you don’t get, you don’t think of them as smart. You think of them as uncaring or not smart enough to know that you don’t get it.
Also remember that people won’t buy what they don’t understand. You are losing sales.