by Hoogie Espinosa . February 2nd, 2015
But imagine the time difference of using this and trying to come up with branding from scratch. Those times that you and your team are left with empty minds and an empty piece of paper.
Interestingly, you can’t order just one Brand Deck. You can pledge for 2, 5, 10, or 20. Reason behind this is that it’s meant to be played in a group and simultaneously. After everyone realizes their personal vision of the brand, they talk to each other about the contrasts and come to an agreement. They then decide on the 6 or more attributes which form the core of your brand.
Other pledge rewards include consultations and workshops on branding. And by the way, the guy in charge of this, Scott Thomas, led the design team of the Obama Campaign. So he’s good.