by Art Piccio . October 22nd, 2015
Before we make other estimates for this year’s Halloween celebrations, let’s look at some fast facts on Halloween 2014. Not only was consumer spending at almost 8 billion thanks to costume, decor, and candy-related purchases, hundreds of millions of dollars in increased sales were generated thanks to related Halloween promos and tie-ins.
Enterprises of all sizes also took advantage of the seasonal boost through social media. SalesForce posted this infographic outlining last year’s trends in social media, as well as what people actually spent their money on.
The recent downturn in the economy has prompted many Americans to cut back on their Halloween spending. Americans however, are still spending far more than was the case a generation ago.
Fun (and not so fun) facts from a recent Halloween survey by the National Retail Federation (NRF), the world’s largest retail trade group. Here’s what we can expect this time around:
Have you started your Halloween marketing plans this year?
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.