by Art Piccio . September 18th, 2012
While we’ve seen some truly amazing business card, flyer, and poster designs from our customers over the years, one can’t help but wonder why so many small businesses don’t bother to have any printed marketing materials at all. And they’re missing out.
The idea of a “paperless” office is still far from being a reality. We’re a printing company, so it’s not like we’d like that dream to come true any sooner. But why is it so hard to let go of print? The answer might be different depending on your industry. But most of the time it comes back to these three things:
Let’s get this out of the way –we’ve ALL suffered data loss on our computers and networks. If you say you haven’t, you’re either lying or don’t know what data loss means. Whether through hardware failure or simply forgetting or not knowing where your files are – or how to get to them.
Yet. Tablet computers and phones with touchscreen capability aren’t nearly as pleasant for most people to touch as paper or cardstock. Computer shops aren’t as well known for their scents as libraries or book stores.
Especially when you handle the printed material. Studies have been made that strongly suggest we retain information better when we get it from traditional print. The implications for businesses are obvious.
Print is not dead. We’ll need much less of it- and that’s a good thing. But for many applications –it’s still the technology to beat.
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.