Have you ever thought why some websites are more attractive and memorable, some are irritating and others are completely not memorable. There are dozens of reasons for this the main one being color. Color is a powerful tool that has huge impact on the way we conceive things. There are psychological reasons behind this. Below are 7 exceptional web designs inspired by color with some brief description of the messages their main colors give us.
Pink color implies romance, affection, delicacy, sweetness, love and friendship. But the main thing about pink – it is always associated with femininity.
Green is the color of monetary success, safety, hope, compassion, stability, freshness and physical healing. Green is popular in most cultures of the world; it relaxes the nervous system, calms and soothes the mind.
Red is the color of energy, fast action, speed, risk, strength and passion. Besides, red implies a feel of danger, aggression and revolution but in the same time can give a feel of warmth and romance. Red stimulates quick action, for example when used for buttons it encourages people to click them, but bright red can be annoying if used over large areas.
Orange color implies energy, balance and enthusiasm. It is the color of quick movement, happiness and creativity, joy and strength. Orange background makes images seem closer and larger. But in some cultures orange means cheap, so be careful.
Yellow usually is associated with sunshine, joy and happiness. It is the color of logical imagination, curiosity, memory, intellect and energy, glory and confidence. Yellow stimulates mental activity and attracts attention. But be careful – when overused, yellow can be disturbing and provoke anxiety. Besides, some shades of yellow can look dirty.
Blue is the color of artistry and creativity, freedom and wisdom. Affection, inspiration, friendship, patience, trust, loyalty, intelligence, cooperation, sincerity, all these good feelings are implied by the blue color. By the way, blue is the least disliked color in most cultures.
Purple is the color of dreams, enlightenment, spirituality and intuition. Fame, luxury and big profits are associated with purple. Besides it is the color of elegance, extravagance and independence. Very ambiguous color, people either love it or hate it.
Of course in different cultures the meanings of colors and messages they send can differ, but I described the most common ones. What color do you prefer to use when designing a website?
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