by Patrick Ilagan . December 14th, 2013
One criteria of an awesome web design is that it is informative and entertaining at the same time. Translating information and being able to thoroughly explain the choices is one of the many responsibilities of designers. As designers we have the power to influence and help people decide if they are going to purchase something or not. That is why in this edition of Awesome Web Design of the Week we are exploring the website of House on the Krasina which is based Russia.
At first glance the House on the Krasina site seems like it is not much of a real estate-related site but after going through the pages one will learn that they are in the housing industry. House on the Krasina is an apartment complex located at the center of Moscow.
The website’s homepage features 4 columns with HTML5 animations in it. The images feature charming and quaint scenarios of what the residence offers. Right off the bat the website wants to show that their apartments is perfect for those who are into cozy house but a place where business is near.
House on the Krasina made use of an old building that was made by Italian architect Mario Palmonella. The building was restored and renovated to recreate the sophisticated urban feel of the late 1950s.
Clicking one of the columns will lead you to a brochure-like page where they showcase the history, amenities as well as the different layouts of apartments one can get. Behind this amazing website is Zero Interactive which is a independent agency based in Russia.
Overall the House on the Krasina website is a great example on how one can showcase apartments without overloading the viewer with information but still remains entertaining. Dieter Rams once said: “Good design is as little design as possible” and with that in mind we think that the House on the Krasina is a perfect embodiment of Rams’ famous principle.