by Admin . August 26th, 2011
After a year of blogging about business cards, we were able to make a list of things you might need to know about them — from where business cards started down to what you can do to make your cards stand out. The infographics and other resources we have posted below should help you create great business cards. If we missed anything, make sure to let us know in the comments section below.
Business cards are important tools for expanding one’s network. While their purpose, for the most part, stayed the same since they were first introduced, the designs have changed. It’s important to stand out in today’s competitive environment and business cards can help you do just that.
To start off, here’s an infographic showing the origin of business cards and some information about custom business cards.
The design of your business card can either make or break you. There are times when a strong business relationship starts with a simple business card exchange.
Your business card designs should be well-planned and well-executed. From the text and font to the colors and logo, every element should work together to get people to start calling you. One of those elements would be the card’s shape. Here are a few examples of shapes you could use:
Handing out business cards is one thing; getting clients to keep them is a bit trickier. If you want people to hold on to your cards, you have to either make the designs unique or find ways to increase the cards’ usability.
Increasing a business card’s usability means designing cards that can serve another purpose other than providing your contact information. You can do this by providing details the recipient might find interesting, incorporating elements that can help make information storage faster and easier, or by using designs or materials that can make your business cards function as tools.
Below are some examples:
Here are some design details you can add to your business cards:
QR codes are a form of 2D bar codes that make it easier to save contact numbers from business cards to phone and PC.
QR codes are a form of 2D bar codes that make it easier to save contact numbers from business cards to phones or PCs.
Many smartphones come with QR code readers. Business cards with QR codes make it easier to transfer contact information.
Generating these codes are also easy and many sites online offer it for free. Check Kerem Erkan’s QR Code Generator, SPARQCode and Jeff Korhan’s site; these are really helpful. Or visit SquareCode and 2DCode for reviews and lists of QR Code Generators respectively.
Here are 3 samples of business cards with QR codes:
If you want to be unique, you should think about fun or practical things people can use business cards for. Unique business cards are usually made out of harder materials such as plastic or metal. Here are 3 creative business cards that definitely stand out:
There is so much to printing that new and even some professional designers have yet to learn. However, printing is such a huge topic that you’ll need a whole book just to be able to cover all the details. Here’s a checklist of things you should consider when printing business cards:
The colors on your monitor may not reflect what’s on the final print. It’s because the colors are created by 2 different processes. For computer monitors, colors are created through RGB (red, green and blue). Print materials, however, are produced by adding inks and pigments, usually through CMYK (cyan, magenta, yellow and key color [black]).
To be able to adjust this discrepancy, you need to talk with the printing company to determine if they require files to be converted to CMYK format. There are printing companies that offer free conversion but it would be best if you use CMYK from the start.
Make sure to select CMYK color mode when creating a new document on whatever design software you’re using.
You should make sure you’re using the right size prior to designing. You must use at least 300 ppi to make sure that the images will not be pixelated during printing.
You should remember to allot 1/8 of an inch on each side of your business card design. Otherwise, parts of your design may be cropped. You can work with the printing company to make sure this doesn’t happen. If possible, try and use design templates. These templates have guide lines you can use to make sure all the important details are within the safe zone.
Below is a sample business card template:
The template will help you position your design in such a way that all the important details would not be trimmed off.
Hopefully, that helps you with the basics of business card printing.
Bleed from Prepressure
RGB vs CMYK from Print International
PPI and Print Size from Digicam Guides
Display, Printing, DPI and PPI by Bob Atkins
The Truth on Offset Printing–Read Before You Print by Arthur
Create Print Ready Business Card Design in Illustrator by Chris Spooner
What’s the Catch with Free Business Cards by Taylor Thomas
While business cards are used all over the world, exchanging them can be different depending on where you are. Some countries observe business card etiquette and it differs from place to place.
Here are a few interesting facts on how people exchange business cards in other countries:
We hope that you guys enjoyed this article. If there is anything that you wish to add to the information we have listed here, feel free to leave a quick message on the comments section below.
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